Paid media · Google + Meta
Two platforms, one question: what did the last lakh of spend come back with? Google and Meta, managed against that number every week.
Brands we work with
01 / Results
Five live Meta accounts, pulled straight from Ads Manager. What we spent, how many leads or conversations came back, and what each one cost.
Kids books & studio · Apr – Jul 2026 · Meta Ads Manager
Campaign breakdown
Gym SaaS · May – Jul 2026 · Meta Ads Manager
Campaign breakdown
Real estate · Aug 2026 · Meta Ads Manager
Campaign breakdown
Apparel · WhatsApp sales · Jan – Feb 2026 · Meta Ads Manager
Campaign breakdown
WhatsApp sales · Jul 2026 · Meta Ads Manager
Campaign breakdown
02 / Channels
Most accounts starve one and overfeed the other. We split the budget by what each platform is actually good at, then move it as the numbers come in.
Search, Shopping, Performance Max
Captures people who are already looking. High intent, higher CPCs, faster to prove.
Feed, Reels, Stories, Retargeting
Creates demand in front of people who were not looking yet. Cheap reach, creative led, compounding.
One budget, split by evidence
03 / Operating rhythm
Accounts do not improve in monthly meetings. This is the loop, and you can watch it run.
Budget moves to whichever channel is buying cheaper this week.
Wasted spend cut: negatives added, weak placements excluded.
Three to five new angles shipped, the losers paused within days.
One variable at a time, measured against the control.
Spend, CAC, ROAS and next week, in your inbox before the weekend.
04 / Diagnostics
Anyone can send you a dashboard. The useful part is the decision that follows it.
Is the spend paying for itself?
When it slips Two weeks below target and we cut the weakest ad set before adding budget.
What does a customer cost us?
When it slips Rising cost with flat order value is a creative or offer problem, not a bidding one.
Is the creative earning attention?
When it slips Below benchmark, the hook gets rewritten before the budget is touched.
Does the page convert the click?
When it slips Strong CTR with weak CVR is a landing page problem. We fix that before scaling spend.
Are we showing up too often?
When it slips Past three impressions a week per person, creative rotates or the audience widens.
How much of the market do we win?
When it slips Losing share on profitable terms means there is headroom to spend, not a reason to hold back.
05 / Measurement
Platform dashboards flatter themselves. We wire the full path from click to closed sale, then reconcile it against your own numbers every week.
UTMs that survive redirects and shorteners
GA4 events for form, call and checkout
Conversions API and server side events
CRM outcomes pushed back as offline conversions
Weekly reconciliation against your own numbers
/06 — FAQs
We review the last 30 days of spend: structure, wasted spend, creative and tracking. You get a written plan whether or not you hire us.
They do different jobs. Google captures people who are already looking. Meta puts you in front of people who were not looking yet. We split the budget by what each does well, then move it as the numbers come in.
Every week. Spend, CAC, ROAS and the plan for next week land in your inbox before the weekend.
We track the full path from click to closed sale, send CRM outcomes back as offline conversions, and check everything against your own numbers every week.
After two weeks below target, we cut the weakest ad set before adding budget. New angles ship every week, and the losers are paused within days.